SEO, which stands for Search Engine Optimization, refers to the techniques used to promote a site in search engine rankings. Search engine optimization is usually the technique of increasing the amount and quality of site visitors to a site or a specific web page in search engines. SEO targets mostly unpaid traffic rather that paying traffic or direct traffic. As most of the users type in a word or phrase in the search field in an effort to locate what they are looking for online, some may be driven to your web pages for further inquiry. These visitors could also be potential customers.
Search engine marketing, on the other hand, is more focused and tactical in nature. Its objective is to use SEO and search marketing to drive as many visitors (that’s consumers) as possible to your web pages or websites. SEO and SEM are related because both are strategic marketing tools that are normally used in combination. However, when these two marketing approaches are used together, there is a tendency for the outcome to be much more focused and efficient. So how exactly do SEO and SEM differ?
Search Engine Optimization uses keywords or key phrases to optimize the content of your site. This ensures that your site is more likely to show up on the first few pages of the search results pages. The number of times that your website appears in the search results pages can determine how successful you are at achieving organic search engine ranking. You may also be surprised to know that in terms of search engine traffic, unpaid visitors are twice as likely to click on a link from your website than those from a paid link. SEO techniques are used to make sure that your site shows up at the top of the list rather than at the bottom. The higher your ranking is, the more likely you are to attract more direct traffic and potentially more customers.
On the flip side, search engine marketing is more geared towards attracting paying customers. The techniques used here are designed to attract traffic from the leading search engines, namely Google, Yahoo, Bing and Ask. These strategies employ different types of advertising such as pay per click, pay per impression and pay per play.
SEO works with link building, which is the creation of back links to your site. This process involves taking advantage of other websites and placing a link to your website on their site. Back links are important because it helps to improve your search engine rankings.
In order to succeed at this type of marketing, it is essential that you target your audience carefully. You want to create marketing campaigns that target the needs and interests of your audience. You should consider what words they may use to search for the products or services that you provide. Your keywords should also be specific enough to allow for accurate targeting. You will then need to place your links on websites related to the keywords so that people searching using those words will also find your site.
It is important to get your search engine marketing campaign off to a good start. There are several ways to do this including building a quality website that provides pertinent information to your potential customers. You also need to choose keywords that will draw in visitors when they do a search for items or services that you provide. You can find out what these keywords are by doing an online study on the words that people commonly search for.
One of the key elements to this form of marketing is creating content for your website that is relevant and informative. You need to create a website that looks professional but also includes useful information that the consumer will find of great value. Remember to write articles that provide interesting facts and include a healthy dose of humor. If possible, you may want to write a few short informational articles that can be posted on your main website. Once you have done this you will have established yourself as an expert in your field and be able to build a strong reputation for your company.